A good picture sells, and like anything on the Internet, it looks better when you include a high-quality photo. If your sale is successful or not ultimately varies on what you’re selling, for how much, and what condition it’s in. However, the pictures give the browser the first impression of the item you are selling. So are you ready to sell your used equipment? No matter if it’s a crane, paver, crusher or any other machine, the team at Omnia want to help you build the best listing possible. The most successful listings often have great photos which catch users’ interest when they are browsing around to find the machinery they require.
Here are our tips for taking the best pictures when selling your machinery:
Upload Real Pictures of the Equipment
A real-life photo is a lot more valuable than an image from the OEM website or another source. Buyers want to purchase machinery in confidence that they are not being scammed, taking detailed images of the equipment can ensure they almost know what may buy.
Use a High-Quality Camera
No one likes a pixelated image. When investing a large sum of money into equipment people want to see the condition clearly, they want to know every detail, as this can determine if they buy this machinery.
The More Pictures the Better
Images speak a thousand words is most certainly true when it comes to selling your machinery. Pictures can show the buyer what they need to know faster than any description can. So, the more pictures you can send the better you’ll spark interest with buyers.
Use Natural Daylight
Everything looks better in natural light, and your machinery is no exception. The best time to take your pictures will be on a clear day with blue skies and try to avoid any trees or buildings creating shadows.
Check the Background
You want the buyer’s attention solely on your machinery, you do not want any interference in the background to distract them. Try to have the surrounding area as clear as possible to get the best picture.
Show All Angles
Like we said before the more images the better, so snap photos of all angles of the equipment. This includes the front, both sides, the back, the corners, the top, the undercarriage, and with and without attachments. Include both wide shots and close-ups for each part of the machine that may help sway the buyer’s mind. Components like the serial number, tracks, wheels and other parts may be best to get close-up pictures of.
Show the Interior and Exterior
The exterior is obviously the main focal point; however users want to see every aspect of the machinery, they want to see the seat/or cab. Take pictures of the seat, dashboard, steering wheel or controls, pedals, windows, and windshield.
Show the Damage
If the equipment you are trying to sell has any dents, scratches, or any other damage then it is important you let the buyers know this. You do not want to misrepresent the condition of the equipment as this will only go on to back fire at a later stage. Also, add this to your description just to be clear.
Add Videos
Pictures are powerful but people love the see machinery in action. Videos can be hugely persuasive when it comes to influencing a buyer’s decision. If they see the plant works and appears in great condition then they are likely to be sold. However, adding videos of just a walk around the machinery can also be a very successful advertising tool.
Omnia Machinery are industry expert in used construction equipment and a trusted machinery trader. We stock a wide variety of quality used construction equipment to suit many different jobs such as cranes, road equipment, quarry, earthmoving, piling, drilling and underground mining. We provide our customers with all information and pictures with their quotation before any sale is agreed upon. From inspections to shipping, we are here to support you through every step of the transaction and keep you informed throughout the whole process enabling you to purchase in confidence. Contact us today with your machinery requirements.